Orientalism and western hegemony in fashion brand's social media advertisements

Fashioning Data - A Social Media Perspective on Fast Fashion Brands

In this paper, we study the performance of N-gram language models on classification tasks such as sentiment analysis and spam detection and evaluate the effect of prior probability estimates on the results. Our data is in the form of public online posts pertaining to fast fashion brands, from different social media channels (Twitter and Facebook). We propose a novel ensemble model based on the ...

User-Generated Brands and Social Media: Couchsurfing and AirBnb

The aim of this paper is to examine the brand identity construction of user-generated brands (UGBs), using discursive and visual analysis of UGBs’ social media material in an attempt to contribute to a better understanding of this relatively new branding phenomenon. We specifically focused on two such brands: Airbnb and Couchsurfing. Our main findings reveal the emerged themes: the access to th...

The Bedrock of Internet Fashion Brands

Disclaimer labels on fashion magazine advertisements: effects on social comparison and body dissatisfaction.

Recent proposals across a number of Western countries have suggested that idealised media images should carry some sort of disclaimer informing readers when these images have been digitally enhanced. The present studies aimed to experimentally investigate the impact on women's body dissatisfaction of the addition of such warning labels to fashion magazine advertisements. Participants were 120 a...

Characteristics of medication advertisements found in US women’s fashion magazines

Background: Although prescriptions are dispensed at discretion of medical professionals, many pharmaceutical companies use direct-to-consumer (DTC) advertising to increase sales. Over-the-counter (OTC) medications are similarly marketed. Methods: We examined the content of advertisements in 38 issues of 9 popular US women's fashion magazines. We evaluated target audience, health condition, prod...